The underestimated role of the Product Manager
Too often, the Product Manager (PM) role is misunderstood or underestimated. Many think it’s about managing a roadmap or writing requirements, but in reality, it’s much more.
A PM needs to maintain a 360° vision of everything happening inside and outside the company regarding the product. Why? Because the product is the lifeblood of the company. It’s what drives growth, competitiveness, and customer value.
Being a PM means constantly navigating between:
- Innovation & the future (anticipating trends, technology maturity, market positioning)
- Day-to-day urgencies (customer requests, bugs, quick wins)
- Cross-functional discussions with R&D, marketing, sales, finance, quality, operations...
- Customer and market insights (end users, competition, influencers, partners)
At the same time, PMs must ensure the roadmap is respected, the strategy is aligned, and the
product delivers real value to the market.
It’s a role at the intersection of vision, execution, and communication.
It requires a unique blend of strategic thinking, pragmatism, and empathy.
This is why at ConverVita, we believe in strengthening the PM function, because a strong Product Management culture is the key to sustainable innovation and growth.